Digital buyers worldwide are turning to social networks for a variety of things, like reading reviews and staying on the top of fashion trends. Social media activities such as viewing ads, staying on top of current fashion and product trends, as well as purchasing products directly via a social channel also influenced digital shopping behavior.
Take a glance at the top social buying networks in the USA, 2018:
64% of surveyed USA internet users mentioned that they have influenced to make a purchase by a video on Facebook, while YouTube is ranked as the second video influencing purchasing network with a rate of 52%. Then comes at next 32% who reported that they have made a purchase influenced by a video on Pinterest.