Digital Marketing Statistics & Metrics

85% of USA Online Users Interact With Brands on Social Media Networks, 2018 | Mastercard

Uncategorized | USA

Digital buyers worldwide are turning to social networks for a variety of things, like reading reviews and staying on the top of fashion trends. Social media activities such as viewing ads, staying on top of current fashion and product trends, as well as purchasing products directly via a social channel also influenced digital shopping behavior.

Take a glance at the top social buying networks in the USA, 2018:

  • 16% of USA online users indicated that they have made a purchase based on an ad seen on Facebook.
  • 85% mentioned that they interact with brands on social media networks.
  • 53% of surveyed online users reported that they have made a purchase after watching a branded video.

64% of surveyed USA internet users mentioned that they have influenced to make a purchase by a video on Facebook, while YouTube is ranked as the second video influencing purchasing network with a rate of 52%. Then comes at next 32% who reported that they have made a purchase influenced by a video on Pinterest.

The Top Social Buying Networks in USA, 2018

                                            A Graph Shows The Top Social Buying Networks in The USA, 2018.


Financial Services

Mastercard (NYSE: MA), is a technology company in the global payments industry.  Mastercard's global payments processing network connects consumers, financial institutions, merchants, governments and businesses in more than 210 countries and territories.  The company products and solutions make everyday commerce activities – such as shopping, traveling, running a business and managing finances – easier, more secure and more efficient for everyone.


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