Digital Marketing Statistics & Metrics

The Social Media Landscape in China, 2018

Uncategorized | China

Social media is connecting the world in a way no other technology has before. People around the world are connected to one platform or another, and check in or post almost every day, social media users occupy their own space on the Internet because each subcontinental country has their own platforms, media coverage, language, interests, beliefs, and identities. Each country’s social media conception and growth have mostly been separate and largely unknown to outside users despite the fact that each sphere shares similar digital-age experiences.

Take a glance at the social media landscape in China:

  • WeChat is ranked as the most used social media platform with accounts of 81% of online adults.
  • BaiduTieba is ranked as the second most used social network with accounts of 64% of online users.
  • Qzone comes at next as a top used social media platform with accounts of 57% of online adults.
The Social Media Landscape in China, 2018.

A Graph Shows The Social Media Landscape in China, 2018.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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