Digital Marketing Statistics & Metrics

Motivations For Using Social Media Platforms, 2019

Uncategorized | Global

The use of social media platforms has become widespread over recent years for many, the use of these social media platforms has become a daily routine. Particularly for younger generations, social media has become an integral part of their social life. For others maybe these platforms don’t seem to be so interesting or they might be interested in using them for a purpose, such as for searching information, even businesses have become interested in social media, too and are establishing their presence in platforms.

Take a glance at the top motivations of using social media platforms, 2019:

  • 40% of surveyed internet users reported that they use social media to stay in touch with what their friends are doing & to be updated with news and current events.
  • 37% of surveyed social media users indicated that they use social media to fill up their spare time.
  • 36% of surveyed internet users reported that their reason for using social media is to find funny or entertainment content.
  • 33% of surveyed internet users mentioned that they use social media to share photos and videos with others.
  • 31% of surveyed internet users said that they use social media platforms because a lot of their friends are using it.
Social Media Usage Motivations 2018

A Graph Shows Social Media Usage Motivations, 2018.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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