Digital Marketing Statistics & Metrics

Top Social Platforms and Services, 2016 l GlobalWebIndex

Social Media Insights | Global

Globally, Facebook remains the top network for membership (84%) and contributions (40%), as GWI indicator shows- 2016 Q4-, but YouTube just edges ahead of visitors (87%).

In the battle of the messaging services, Facebook Messenger (65%) has a lead over WhatsApp (56%) for membership, but WhatsApp is virtually level for visitors/users. WeChat is dominant in China; over 90% have an account.

Top Social Platforms and Services

A Graph Shows The Top 20 Social Media Platforms.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.

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