Digital Marketing Statistics & Metrics

Referral Marketing is The Top Source of B2B Marketing and Sales Leads by Surveyed B2B Marketing Professionals at a Rate of 73%, 2019

Digital Marketing | USA

Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. Sales leads are individuals or businesses that are prospective buyers. A sales lead is identified via marketing, advertising or referrals. Referral marketing is the method of promoting products or services to new customers through referrals, usually, it is a word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.

Take a glance at the top B2B sources of sales and marketing leads in 2019:

  • Referral marketing is ranked as the top marketing and sales lead source by surveyed B2B marketing professionals in the USA at a rate of 73%.
  • Tradeshows & events are ranked as the second top sources of sales and marketing leads at a rate of 46%.
  • Email marketing comes at next as an important source of marketing leads by surveyed B2B marketers at a rate of 33%.
  • SEO & inbound marketing are also listed as a top B2B sales and marketing leads sources by surveyed marketers at a rate of 28%.
Top Sources of B2B Sales & Marketing Leads in 2019

A Graph Shows The Top Sources of B2B Sales & Marketing Leads, 2019.

Sagefrog Marketing Group

Sagefrog Marketing Group is a top-ranked B2B marketing agency with specialties in healthcare, technology, industrial and business services. With offices in Doylestown, Princeton, Lehigh Valley and Philadelphia, they are dedicated to accelerating client success through B2B brand building and integrated marketing services. Sagefrog Marketing Group offers fast turnaround times on quality work, combining their strong business and industry acumen to execute brand consistency and optimization. Their proven process JumpStart™ integrates the strategy, tools and programs needed to unlock the potential of B2B companies.


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