Lead generation is the initiation of consumer interest or inquiry into products or services of a business. Leads can be created for purposes such as list building, e-newsletter list acquisition or for sales leads. Sales leads are individuals or businesses that are prospective buyers. A sales lead is identified via marketing, advertising or referrals. Referral marketing is the method of promoting products or services to new customers through referrals, usually, it is a word of mouth. Such referrals often happen spontaneously but businesses can influence this through appropriate strategies.
COPYRIGHTS DIGITAL MARKETING COMMUNITY 2019