One of the major objectives of building brand trust is to achieve sustainable competitive advantage and thereby enhance businesses performance and converting new customers into loyal shoppers.
Online shoppers satisfaction is built if the customers have full confidence or trust in the brand. If a brand fails to fulfill promises to their customers they will move to the competitor brand product.
Brand trust is an important item that helps customer to be loyal to the brand. if customers are not trusting a brand they can’t enter in the brand loyal customers set. To build trust it’s important for the Consumer to take and asses the information from the product. Companies can build emotional trust if they can prove that the brand is only for the customers and meet their expectations.
Take a glance at the main factors that motivate online shoppers to trust a retailer that they never purchased from before, 2019:
- Providing enough information about products is the main factor that motivates consumers to trust a retailer that never purchased from before with a rate of 36%.
- Promoting products and services that are relevant to consumers is ranked as the second important factor that influences them to trust a retailer that they never purchased from before at a rate of 17%.
- Offering pricing on par with competitors also listed as a factor that influences online shoppers to trust a retailer that they never purchased from before with a rate of 13%.
- Customer-generated content or testimonials come at next as a factor that motivates online shoppers to trust a retailer that they never purchased from before with a rate of 10%.
A Figure Shows The Main Factors That Motivates Online Shoppers To Trust A Retailer That They Didn’t Purchase From Before, 2019.