Digital Marketing Statistics & Metrics

Benefits Of Using Content Marketing Technologies By North American B2B Marketers 2019

Digital Marketing | North America

Marketers are capable of creating personalized contents that are relevant to each and every consumer with the support of digital technologies. Consumers enjoy the privilege to individualize their experience and then share it with the communities they belong to regardless of geographical locations because people all around the world are connected on the internet. The changing consumer behavior stimulates content marketers to come up with modern marketing strategies to cater to the needs of both individuality and inclusiveness.

Take a glance at the gained benefits of using content marketing technologies by B2B marketers in North America, 2019:

  • 75% of surveyed B2B marketers reported that they gained better insights into how content is performing by using content marketing technologies.
  • 56% of surveyed B2B marketers mentioned that they obtained better insights of audience behavior by using content marketing technologies.
  • 46% indicated that using content marketing technologies makes it easier to repurpose content.
The Gained Benefits of Using Content Marketing Technologies by B2B Marketers, 2019.

A Graph Shows The Benefits of Using Content Marketing Technologies by B2B Marketers, 2019.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.

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