Digital Marketing News

Today, Twitter has announced that it’s opening a new office in Ghana in order to help expand its presence in the growing African tech sector. This is a result of CEO Jack Dorsey’s passion for the African region, and the expanding opportunities in the local market. Twitter’s Global Footprint: New Office in Ghana In light …

Twitter has announced a re-branding of its ad products, which essentially streamlines its different options into fewer, grouped segments. This actually helps to provide more clarity around its various ad offerings and makes it easier for brands to find the right promotional option/s for their needs. According to Twitter: “After an extensive discovery and research …

We can’t deny the importance of influencer marketing that boosts and maximize your social media marketing efforts. So, if you’re looking for more tips, Instagram’s influencer marketing tips got you covered! Influencer partnerships can have a huge impact on campaign success, especially on more creative, visual platforms, as understanding the ins and outs of each, …

With students getting ready for a return to school, and to in-person learning, marketers are already mapping out their strategies in order to tap into this audience, as well as maximizing sales ahead of the academic year. In light of this, Snapchat has launched a new ‘Back to School’ resource center for marketers, which includes …

Obviously, research shows that social norms can have a huge impact on people’s behaviors and attitudes when it comes to their health. Also, people are more likely to get a vaccine when they see many people they trust are doing it. In light of the ongoing events, Facebook has launched a new push to encourage …

Facebook’s eCommerce push has been given a boost with Brazilian regulators finally approving the company’s plans for facilitating payments within WhatsApp. Reuters reported: “Brazil’s central bank on Tuesday cleared the way for Facebook’s WhatsApp messaging service to let its users send each other funds using the Visa and Mastercard card networks, months after vetoing WhatsApp’s …

In order to improve businesses, Facebook is launching a new, seven-part video series that aims to provide social media managers with the skills along with insights they need to maximize their performance.  In light of Facebook’s business tips, Facebook explains that the new series will interview a range of social media experts, who’ve built …

Instagram is stepping up its efforts to stamp out predatory behavior in the app with a new variety of features designed in order to protect younger users from ill-intentioned adults. First off, and most importantly, Instagram is now implementing new restrictions that will restrict adults from sending messages to any users under the age of …