Content marketing and the creation of content-driven experiences has proven to be an extraordinarily powerful new way for marketers to create value for the business. The idea of a brand approaching customer engagement by providing education, delight, and general usefulness offers a new model for enriching our interactions with customers at every stage of the …
Programmatic advertising offers automated decision-making process of the media buying by targeting specific audiences and demographics. Programmatic ads are placed using artificial intelligence and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces. Programmatic advertising uses impressions as a metric while algorithms look for …
Marketing attribution is to quantify the influence each advertising impression has on a consumer’s decision to make a purchase decision, or convert. Visibility into what influences the audience, when and to what extent, allows marketers to optimize media spend for conversions and compare the value of different marketing channels, including paid and organic search, email, affiliate marketing, display ads, social …
B2B marketers invest valuable time in searching for the most effective technology to be used in managing their content marketing efforts, if B2B marketers find themselves constantly requiring more advertising budget to increase their traffic levels, instead of relying on organic growth, it probably means something is lacking within their content marketing strategy. Take a …
Search for customer expectation, behavior and quality, when it comes to content marketing. B2B customers in the digital age have greater access to information. They are actively researching solutions and providers before engaging with a salesperson. As a result, content marketing is becoming more prevalent and receiving lots of investment. Take a glance at the most …
As technology evolves, the options for content marketing technology are increasing. These days, tech that used to seem like science fiction is becoming increasingly common. When it comes to measuring content results, tools that have been around for ages, such as Google Analytics, can be particularly useful. Analytics tools indicate the idea of how many people …
The modern B2B marketer is changing the way they work to generate new business and deliver ROI. They’re constantly testing and learning which channels work for them using a data-driven multi-touch approach when planning their marketing strategies. They’re also leveraging emerging technologies such as artificial intelligence and personalization. Find out the main insights sheds the …
2016 was a turning point for B2B’s use of programmatic technologies. Today, B2B marketers have a clear understanding of the benefits of automated ad-buying to making it an integral part of their marketing toolkit. They recognized that there was more to programmatic than simply retargeting. It could be used to build demand for B2B products …