B2B marketers are combining programmatic and data to drive their ad buying and audience targeting, they’re also turning to data to drive their integrated marketing campaigns. In fact, almost 80 percent of respondents said they either use or want to use a solution that integrates ad tech and mar tech. Take a glance at the …
The key trend for B2B marketers is a focus on personalization and artificial intelligence to tailor marketing messages based on account-based targeting. Advancements in artificial intelligence and marketing automation have enabled B2B marketers to experiment with chatbots and personalization to create a customer-centric experience and track the end-to-end buyer’s journey. Take a glance at the …
The B2B customer journey is often much more complicated than the B2C path to purchase. Technology companies and data providers have needed to upgrade their platforms to deliver the kinds of lead-generation and content-focused campaigns that are necessary for B2B campaign success. Programmatic marketing is an automated bidding on advertising inventory in real time, for the …
The business-to-business marketplace is changing. While this may not come as a surprise, the way things are evolving might serve as a wake-up call for some brands. That’s because, over the past two years, there have been some rather interesting shifts, not just in how B2B buying decisions are happening, but also in who’s responsible …
Return on Investment (ROI) is a performance measure, used to evaluate the efficiency of an investment or compare the efficiency of a number of different investments. ROI measures the amount of return on an investment, relative to the investment’s cost. There are hundreds of marketing channels to choose from. Which one’s the best for your business that …
Surveyed B2B marketers mentioned that the main factor of success over the last year is content creation with a rate of 78%, while the strategy is ranked as the second important factor with a rate of 72%. Then comes at next the content distribution as a factor of success over the last year with a rate …
Marketing tactics is a set of strategic methods intended to promote the goods and services of a business with the goal of increasing sales and maintaining a competitive product. E-mail marketing has become one of the most reliable ways to communicate with customers, 79% of surveyed B2B marketers indicated that they are using e-mail marketing and social …
Using data and analytics become a critical priority for B2B sales and marketing executives to guide business decisions as 67% of B2B firms listed increasing their use of data and analytics as a critical priority over the next 12 months. But in fact, all surveyed firms face significant challenges in converting their data into actionable …