The modern B2B marketer is changing the way they work to generate new business and deliver ROI.  They’re constantly testing and learning which channels work for them using a data-driven multi-touch approach when planning their marketing strategies. They’re also leveraging emerging technologies such as artificial intelligence and personalization.

Find out the main insights sheds the light on the key marketing trends and pain points for the modern B2B marketing professional:

Future B2B Marketing Trends and Key Marketing Goals

• 58% of the survey respondents believed that personalization will have the greatest influence on marketing strategy for the next 12 months.
• 45% believe that artificial intelligence and influencer marketing will have the same influence.
• Converting leads into customers, growing traffic to the website and increasing revenue from existing customers are the top 3 business priorities for B2B marketers in 2018 with rates of 58%, 45% & 44%, respectively.

Marketing Investment Insights

• Almost half of the B2B marketers (48%) plan their marketing budget on an on-going basis.
• 6 out of 10 of respondents claimed that their market budget increased this year, and nearly 7 out of 10 believe their marketing budget is expected to increase next year.
• 32% of B2B marketers work with five or more colleagues when planning campaigns.
• More than half of B2B marketers (51%) consider content marketing as the best marketing channel to deliver ROI.

A Graph Shows the Marketing Spend for B2B Marketers in 2018

Methodology:

Data were driven from 214 Marketers worldwide. Most of them were marketing managers. Most of the respondents were from North America and Europe.