The modern B2B marketer is changing the way they work to generate new business and deliver ROI. They’re constantly testing and learning which channels work for them using a data-driven multi-touch approach when planning their marketing strategies. They’re also leveraging emerging technologies such as artificial intelligence and personalization.
Find out the main insights sheds the light on the key marketing trends and pain points for the modern B2B marketing professional:
Data were driven from 214 Marketers worldwide. Most of them were marketing managers. Most of the respondents were from North America and Europe.