Search for customer expectation, behavior and quality, when it comes to content marketing. B2B customers in the digital age have greater access to information. They are actively researching solutions and providers before engaging with a salesperson. As a result, content marketing is becoming more prevalent and receiving lots of investment.
Take a glance at the most used techniques by B2B marketers to research their target audience for quality content marketing:
- Sales team feedback is the most used technique by b2b marketers to research their target audience for content marketing with a rate of 74%.
- Website analytics is ranked as the second most used technique by b2b marketers to research their target audience for content marketing with a rate of 73%.
- Keyword research comes at next as a used technique to research target audience with a rate of 65%.
A Graph Shows B2B Marketers Used Techniques to Research Their Target Audience for Content Marketing in North America, 2019.