Techniques Used by B2B Marketers to Research Their Target Audience for a Quality Content Marketing, 2019.

Digital Marketing Statistics & Metrics

Sales Team Feedback is The Most Used Technique by B2B Marketers to Research Their Targeted Audience for Content Marketing With a Rate of 74%, 2019 | CMI

Digital Marketing | North America

Search for customer expectation, behavior and quality, when it comes to content marketing. B2B customers in the digital age have greater access to information. They are actively researching solutions and providers before engaging with a salesperson. As a result, content marketing is becoming more prevalent and receiving lots of investment.

Take a glance at the most used techniques by B2B marketers to research their target audience for quality content marketing:

  • Sales team feedback is the most used technique by b2b marketers to research their target audience for content marketing with a rate of 74%.
  • Website analytics is ranked as the second most used technique by b2b marketers to research their target audience for content marketing with a rate of 73%.
  • Keyword research comes at next as a used technique to research target audience with a rate of 65%.
B2B Marketers Techniques Used to Research Their Target Audience for Content Marketing, 2019.

A Graph Shows B2B Marketers Used Techniques to Research Their Target Audience for Content Marketing in North America, 2019.

Content Marketing Institute (CMI)

Marketing and Advertising

Before evolving into what is now the Content Marketing Institute, the organization was known as Junta42. Junta42 launched in 2007 as the industry leader in content marketing matching. Content Marketing Institute (CMI) was founded by Joe Pulizzi, the leading evangelist for content marketing and launched in May 2010.It is a leading global content marketing education and training organization, teaching enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI publishes the bi-monthly magazine Chief Content Officer and offers strategic consulting and content marketing research for some of the best-known brands worldwide. CMI’s Content Marketing World event, the largest content marketing-focused event, is held every September in Cleveland, Ohio, USA, and the Intelligent Content Conference event is held every spring.
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