B2B marketers invest valuable time in searching for the most effective technology to be used in managing their content marketing efforts, if B2B marketers find themselves constantly requiring more advertising budget to increase their traffic levels, instead of relying on organic growth, it probably means something is lacking within their content marketing strategy.
Take a glance at the most used marketing technologies in North America by B2B marketers in managing their content marketing efforts:
- Social Media Publishing \ Analytics is ranked as the most used technology by B2B marketers in managing their content marketing effort with a rate of 84%.
- Email marketing software is ranked as the second most used technology that assists in content marketing management at a rate of 81%.
- Analytics tools come at next as a used technology by B2B marketers in managing their content marketing efforts with a rate of 77%.
A Graph Shows The Types of Technologies Used By B2B Marketers In Managing Content Marketing Efforts, 2019.