Programmatic advertising offers automated decision-making process of the media buying by targeting specific audiences and demographics. Programmatic ads are placed using artificial intelligence and real-time bidding (RTB) for online display, social media advertising, mobile and video campaigns, and is expanding to traditional TV advertising marketplaces. Programmatic advertising uses impressions as a metric while algorithms look for optimized ad purchases and make them accordingly. All of this cuts out a lot of the human element of deliberately choosing individual ad purchases or the purchases of large sets of ads.

Take a glance at the types of advertising that B2B marketers are buying it programmatically the most, 2019:

• Display ads are ranked as the most kind of advertising that surveyed b2b marketers reported that they are buying it programmatically with a rate of 79%.
• Social media advertising is ranked as the second type of advertising that b2b marketers are buying it programmatically at a rate of 67%.
• Mobile advertising comes at next as a type of advertising that surveyed b2b marketers mentioned that they are buying it programmatically with a rate of 66%.
• Native ads are listed as a type of advertising that b2b marketers are buying it programmatically at a rate of 49%.

A Graph Shows The Kinds of Advertising That B2B Marketers Are Buying It Programmatically The Most, 2019.