Tag: B2B Marketing professionals

The multi-channel distribution of content competency involves putting in place systems, managers and processes for coordinating, delivering, and tracking content across a wide variety of digital sales, marketing, and media touch points to improve market coverage, drive sales, and enhance the customer experience. Multi-channel distribution of marketing content is the key that improves the customer …

B2B marketing is getting more competitive daily because of that, established channels and tactics have become less effective, leading marketers operating in the space to look for new ways to reach their audiences effectively. The aim of profiling, segmenting and targeting is to make sales and marketing more effective and efficient. This can be achieved by …

Marketers are leveraging the power of marketing automation to refine, target, and optimize program initiatives, including customizing content and automating communications. Marketing automation technology empowers marketers to improve their knowledge of buyer behavior and understand how it plays out in campaigns. The goal of marketing automation is to transform raw leads into sales-ready leads in …

B2B marketers are combining programmatic and data to drive their ad buying and audience targeting, they’re also turning to data to drive their integrated marketing campaigns. In fact, almost 80 percent of respondents said they either use or want to use a solution that integrates ad tech and mar tech. Take a glance at the …

The key trend for B2B marketers is a focus on personalization and artificial intelligence to tailor marketing messages based on account-based targeting. Advancements in artificial intelligence and marketing automation have enabled B2B marketers to experiment with chatbots and personalization to create a customer-centric experience and track the end-to-end buyer’s journey. Take a glance at the …

The marketing budget is a crucial part of any marketing plan. It gives a clear overview of all the costs associated with carrying out the marketing activities, including advertising, online content, branding, public relations and staffing costs. 66% of surveyed B2B Australian marketers mentioned that they are expecting to spend at least 20% of their marketing budget on the content …

Referral marketing is a method of promoting products or services to new customers through referrals usually it is a word of mouth. Connecting with the right people isn’t just a one-and-done task, it’s a process that means speaking to ideal customers at every stage of their buying journey. B2B professionals are making large investments in many channels such as event marketing …

Across North America; 78% of B2B marketers surveyed have a content marketing strategy, 41% of them said that they have a content marketing strategy but it isn’t documented, while 37% of them have a documented content marketing strategy. 17% of B2B marketers surveyed don’t have a content marketing strategy in place but they plan to …