About 1 in 10 of companies and agencies respondents to the top priorities for the company, believes that social media analytics and joining up online and offline data are the top 2 for their organizations in 2017 with rates of 29% and 28% respectively. Followed by Search engine marketing, mobile optimization, mobile app engagement, while …
Across North America; 78% of B2B marketers surveyed have a content marketing strategy, 41% of them said that they have a content marketing strategy but it isn’t documented, while 37% of them have a documented content marketing strategy. 17% of B2B marketers surveyed don’t have a content marketing strategy in place but they plan to …