Content management is the process of organizing and consolidating these pieces of content (text, graphics, and multimedia clips) and tagging schemes (XML, HTML & etc.) in the most efficient way and storing them only one time in a repository, known as a content management system. The organized content can then be used over and over …
The volume of information being published on intranet, extranet and internet websites continues to grow at a rapid pace. Therefore, website content management is emerging as a mission-critical business problem that must be resolved and where controlling complexity is the key. Take a glance at the benefits of using a strategic approach to manage content: Extending the …
A content strategist works to understand business goals and user needs, then helps plan, develop and deliver clear, relevant content that brings the two together. 33% of surveyed content strategists indicated that ”Developing the content pieces that resonate with the targeted audience” is the most challenging task for them, while 25% mentioned that ”Developing an ROI …
Content performance and ROI is something that almost every content marketer cares about, basic metrics are those that deal with consumption, or how many people have viewed content depending on its format. Surveyed content marketers reported that measuring the traffic of content is ranked as the number one success metric with a rate of 50%, while the number …
The majority of the organizations are using various social media platforms as a part of their content marketing effort. Twitter is ranked as the first used social media platform that the UK marketers use for their content marketing purposes with a rate of 95%, while LinkedIn is ranked as the second used platform with a rate …
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience. Photography is ranked as the first type of content marketing used with a rate of 50%, while info-graphics is ranked as the second used content type with a rate of 49%. 39% …
There are several digital technologies that UK marketers use for managing their content marketing efforts. This indicator shows the top 4 technologies used by the UK marketers to manage their marketing content. 81% of the UK marketers are using analytics tools to measure and evaluate their content marketing success, while e-mail marketing technology is ranked as the second used technology with a …
The top strategic priority for organizations in 2018 is content and experience management with a rate of 45% as one of their first three most important priorities, while 20% mentioned that content management is the main important area. 32% of respondents ranked analytics as their organization’s second priority, while only 8% mentioned analytics is their first priority, compared …