Tag: Content Marketing

Digital and content marketing have taken manufacturing companies to another level, content is a powerful tool of attracting manufacturing leads then converting them into customers. Without tracking the right metrics and testing a variety of channels, manufacturing marketers may be leaving leads on the table. Usage of content marketing technologies can support manufacturing marketers in …

Business has an online presence, content marketing is a part of any online marketing strategies but creating content which resonates to the targeted audience can reach as many people as possible, Content marketing has been a challenge for many marketers for years. While the challenge has typically been how to generate more content the issue …

It’s not only the strong who survive the jungle but the well-prepared as well! The 9th edition of Australia’s most comprehensive report on B2B Marketing details the paths to follow – and avoid – this year. Keen to learn how? Well, the 2019 research report explores the B2B marketing practice in Australia, intentions and directions …

Lead nurturing is the process of engaging a defined targeted group by providing relevant information at each stage of the buyer’s journey. While lead generation involves the marketing process of capturing and stimulating the interest of potential customers in a service or product for the main purpose of creating a sales journey, lead nurturing ensures that …

Facebook advertising is a must have for any business or brand trying to engage with new (or existing) customers. Although there are several new social channels that have recently opened up their advertising capabilities in the past couple of years, Facebook still undisputed king among its social peers. There are some challenges marketers face daily …

Tactical marketing focuses on the details to achieve objectives, with a strategy in place, the actions or tactics needed to reach goals can be set into motion. Creating tactics that support marketing strategies involve detailed profiles of customers. Tactical marketing often involves generating leads, building websites, placing ads, and following up, It includes advertising, sales …

Content marketing and the creation of content-driven experiences has proven to be an extraordinarily powerful new way for marketers to create value for the business. The idea of a brand approaching customer engagement by providing education, delight, and general usefulness offers a new model for enriching our interactions with customers at every stage of the …

A recent study conducted by CMI revealed that approximately 90% of successful B2B content marketers identify as being very committed to content marketing, compared to only 27% of their less-successful peers. That’s put us towards the fact that the line between marketing and content marketing has blurred over the past few years. Content marketing has …