Tag: Content Marketing

Content marketing has made a name for itself over the past few years as an effective method of brand promotion and lead generation. One element of this new form of marketing still plagues many manufacturing marketers it is how to successfully calculate their content marketing ROI. The ROI of content can’t be determined without a …

November & December are filled with special marketing seasons. After the back-to-school (B2S/BTS) season, marketers should be ready for the Halloween, Movember, Thanksgiving, Black Friday, Cyber Monday, Free Shipping Day, Super Saturday and the Christmas Eve. Certainly, during all these events, ads and greetings dominate the internet. But to be highly reflected in your online …

Unlike other forms of online marketing, content marketing relies on anticipating and meeting an existing customer needs for information, as opposed to creating demand for a new need. It always helps companies to create sustainable brand loyalty, provides valuable information to consumers, and creates a willingness to purchase products from the company in the future. …

Finding the best type of content to feed audience on social media platforms can seem overwhelming. The best types of content for social media are the ones that are tailored to answer the demand on a certain social media platform. Each platform has its own users, and each is used with different intent. The first …

Content marketing is more than building, distributing and sharing content in order to engage with audiences, generate leads, improve branding, and other marketing goals that content marketing can afford. It needs a strategic approach and that’s what a content marketing strategy is all about. Content marketing fits into a broader integrated marketing strategy and it needs …

Content marketing is a form of marketing focused on creating, publishing, and distributing content to a targeted audience online. It is often used by businesses in order to attract attention, generate leads, expand their customer base, Generate or increase online sales. To outsource content marketing you’ve got to do the work to create systems, processes, and routines that ensure a high-quality end …

96% of technology organizations in North America use content marketing, with 45% of them in the sophisticated/mature phase of content marketing. 43% of organizations that use content marketing in North America depends on small (or one-person) marketing/content marketing team serves the entire organization. Furthermore, 67% of technology marketers surveyed outsource at least one content creation activity (e.g., …

When you delve into the internet properly, it’s insane to think just how much content, and more importantly, how many different content ‘types’ are out there. Digital content is any content that exists in the form of digital data. Also known as digital media, digital content is stored on digital or analog storage in specific formats. Forms of digital content include information that is digitally broadcast, …