Tag: Digital Marketing

Digital marketing strategies are a series of actions that help marketers to achieve their goals through implemented tactics, these tactics are a set of methods used to promote goods or services of business through selected online marketing channels. These channels include paid, earned, and owned media, and can all support a common campaign around a …

Digital marketing has become a lucrative field over the last couple of years, especially with how ubiquitous the internet has become. It is used by people of all ages, backgrounds, and locations, creating opportunities for digital marketing professionals everywhere. If you happen to be one, perhaps you’re thinking about how you can improve your skills …

By leveraging artificial intelligence (AI) and real-time data hyper-personalization delivers more relevant content, product, and service information to each user. Ascend2 surveyed over 140 marketing influencers to take a deep look at their future hyper-personalization strategies. Key Findings of the Hyper-Personalization Strategies Survey: Just 9% of marketing influencers have completed the development of a hyper-personalization strategy. …

We are just a month away from 2018 year-end, a great number of insights are being released around to help marketers plan for 2019. Almost all the giant social media platform have published reports about their users and which topics and events matter them the most during 2018. This data and insights are very valuable information for all …

For the first time, MarketingProfs has launched its one-of-a-kind study looks deeply into what makes today’s marketers tick and what some of the happiest and most successful marketers are doing to stay at the top of their game. The study assesses the overall satisfaction of today’s marketer as measured by six factors: learning mindset, intention, …

Merkle has launched its latest quarterly Digital Marketing Report (DMR) which has become one of the most highly regarded and frequently cited reports in the digital marketing industry. The report includes answers to crucial questions. For instance, how Apple’s Intelligent Tracking Prevention (ITP) 2.0 is impacting Google search audience targeting, how increased inventory for the …

RetailMeNot releases new retail marketing trends report, conducted on more than 200 marketing decision-makers, revealed several key trends that are impacting the retail industry and change the types of marketing decisions being made in the future. Let’s cast a quick glance at these trends: Marketing Spend, Especially Across Social Media 89% of surveyed marketers plan …

The focus on the customer experience (CX), as well as the content, has risen steadily in recent years and has been largely a ‘south to north’ phenomenon. 2018 is the year of CX again as companies get a quantifiable uplift from a customer-centric approach and organizations committed to CX are shown to outperform their peers. …