Tag: E-Commerce

Technology has produced a new breed of savvy shoppers, who have honed their shopping skills to find the best products from every corner of the world, driven by their desire for unique products, better prices and increased convenience. More tellingly, the retailers must continually evolve and adapt with the increasingly empowered shoppers and the ever-changing …

The 2017 UNCTAD B2C E‐commerce Index revealed that online shopping in many developing and transition economies represent a small proportion of the population, while in most developed economies more than half of the population are buying online. This year’s index is explained, with providing a new payment indicator. The index is updated also with the …

Consumers have several Internet-connected devices within arm’s reach. They don’t shop only online or in-store. They shop in whichever channel is the most convenient. So, retail marketing must change to keep up with this enormous advance. Read the below brief and get a deep understanding of how Americans shop; broken down into 4 retail types …

Twitter UK has 13 million active users, a number that’s still growing. This might demonstrate the power of Twitter, but the real and greatest power is held by Twitter’s influential profiles. Every month, Sotrender analyze 20+ industries to show who really rocks on Twitter in the UK. It’s time to see who took the lead …

There is a continuing shift to online of basics purchases like underwear and casual wear. There is also great progress in omnichannel nature of apparel retailing. In the UK, 55% of Gen Z spend their own money on clothes and nearly one-quarter of UK sales in apparel and accessories now being made online. Find out …

The world changes in the blink of an eye. In the past, newspaper ads were the main source for home buyers to find a home but now buyers have online listings and apps that let them search by location and neighborhoods. Read the top line findings to gain knowledge about real estate in a digital …

Marketing at many product companies is divided into brand & trade. “Brand Marketing” is all about telling the story of the product and building awareness & demand. “Trade marketing” focuses on sealing the deal with shoppers depending on many ways. Get a better understanding of how marketers are adapting trade tactics & budgeting in an …

Apparel is a fast-growing e-commerce category with about 18% of all sales conducted online. Apparel shoppers move between online research and in-store purchase or trying on in-store and then stocking up online. Learn more about the latest US apparel trends: 55% of Gen Z indicated that they spend their own money on clothes and 60% …