Tag: Email Marketing

Email marketing is a high-impact, low-cost way of delivering the marketing message to current and prospects customers. Building your email list is an essential step to contact your right audience. Your email list should be free of shortcuts, tricks or hacks to own a growing engaged list. If you haven’t yet started building an email …

Most of the marketing influencers surveyed globally reported that increasing conversion and click-through rates are their most important objectives for an email marketing strategy to achieve with rates 55% and 49% respectively. The third most important objective is increasing the size of the email lists this channel relies upon, with a rate of 43%.

For half of the marketing influencers globally – who surveyed -, message personalization is their most effective email marketing tactic. Meaningful call-to-action ranked the next with a rate of 38%, narrowly edging out list data segmentation with 37%. Mobile responsive design and automated campaigns lagged behind most effective email practices with rates 28% and 27% …

Email is extensively used as a form of business communication and overall it is a highly effective and powerful communication tool. This survey shows that most of the white-collar in EMEA region are checking their work and personal email at least every few hours. Males and younger respondents – aged 18-24 years – are more likely …

We live in a multichannel world. Email marketing, organic social media, paid social media, etc. are digital marketing tools. Marketers use various marketing tools, each is specialized in delivering the most advanced tool for a specific feature, and then sync them all. Figure out the 6 major factors marketers should consider before making their decision …

The vast majority of all email subject lines (84%) within the retail industry falls between 21 and 60 characters; achieving the lowest open rate which estimated with 12.8%. In contrast, only 5% of all email subject lines within the same sector falls between 1 and 20 characters; achieving the highest open rate which estimated with …

Email marketing is growing and evolving. From the beginning of 2016, marketing strategy became one of the highest returns on investment (ROI), as 70% of digital marketers see email as the top medium for ROI. Besides that, there are over 215.3 billion emails are sent and received per day. 4% of sent emails are spam and 22% of …

Spring is very near! When spring is in the air, new ideas come to mind. It’s the perfect time to find out what your audiences are thinking to update your email campaign plan for the upcoming season. Renew your email designs, subject lines, and messages with these fresh ideas and approaches to ensure email marketing success: …