Ahead of the upcoming US 2020 Elections, Facebook rolls out an update that requires people running political ads to verify their identity before being given a “confirmed organisation” label. This comes as part of Facebook’s move to tighten its rules for groups and individuals who seek to run advertisements on the platform about social issues …
Today’s case study will explore Facebook collection ads format, a mobile-only format, designed to maximize the mobile user experience. These ads are on both Facebook and Instagram. People who tap on collection ad are seamlessly taken to a fast-loading, full-screen experience to browse or learn more about what the ad offers. Rather than attempting to …
Facebook Ads is one of the most used advertisement platforms out there. Thus, the news that the social network will be making changes to Facebook ad format should be treated with extreme significance. These changes will be effective starting August 19th, 2019. As explained by Facebook, the updates for mobile News Feed ads will be: …
Facebook Attribution helps you measure the impact of your ads across the Facebook family of apps and services and across publishers. Using the new data-driven attribution model, you can see how your ads on Facebook, Instagram, Audience Network and Messenger are contributing to incremental business results compared to no running ads. And to gain a …
Have you ever run an external traffic campaign before? Do you want to drive traffic to your Amazon listing? LandingCube launched its definitive guide filled with actionable information that you can implement in your Amazon business. The guide focuses mainly on driving traffic from outside of Amazon to your product page. (This is usually called …
Looking for ways to get your ads in front of the right people? With Facebook, you can set up location ad targeting for a store traffic objective. With Facebook ads, you can already target users based on their country, state, and city. Store traffic ads are useful if you’re a local business and you want …
As with most aspects of Facebook advertising, the most effective way to identify what’s working best for your business is through testing. The same is true for identifying your ideal audiences. By setting up multiple ad sets, each targeting a different audience. You can gather data that will help you determine which audience is performing …
Facebook lead ads can accomplish a variety of marketing objectives, but they’re best at helping with one of marketing’s golden rules: Know your audience. Many marketers think they do, but often confuse customer data with customer analytics. In a mostly online ecosystem, it’s easy to forget that sometimes the best way to learn about customers …