Tag: Facebook

There is a noticeable rise in the internet penetration in all countries in the Middle East region with KSA, UAE & Qatar are reaching near saturation levels between 91% & 99%, while Lebanon, Jordan & Tunisia – which had lagged behind – reveals impressive gains. As internet penetration rises, nationals are less likely to be …

A hashtag is a keyword or a phrase (without any spaces) that contains the # symbol. It is a simple way to boost traffic, find & reach niche audiences, and to discover trending cultural moments. Learn more about how hashtags work on each social network: Twitter: Hashtags are a necessary way to categorize content on …

The main driver behind social media uptake from businesses is to aid marketing and sales, but over the last year, there was a reduction in the number of businesses with a social media presence. Among small and medium businesses (SMBs) only 47% have a social media presence while for large businesses numbers are higher at …

When creating marketing campaigns using social media, it’s important to understand who your audience is. When targeting multiple nations, there are several challenges to plan for. One of them is that not everyone who finds your social media pages will speak your language, or be able to relate to your region’s latest trends. Get a …

Social media is influencing its users’ shopping decisions in an increasing way every day, it’s clear that the US social media shoppers are driven by daily deals, shopping promotions & retail coupons. 55% of US online shoppers – who have purchased products on social media- find daily deals important, while 38% of them were seeking …

Social media platforms are changing the image sizes and formats continuously. So, keep all updated you need to know about social media image sizing in 2017: Facebook Profile Photo: 160 x 160 px. Cover Photo: 828 x 315 px. Shared Image: 1200 x 630 px. Shared Links: 1200 x 627 px. Video Posts: 1200 x …

Nowadays internet citizens are living their lives on multiple screens more than ever. They do everything on their devices especially their phones, including chatting, studying and even shopping. So, whatever your business is, you need to pay full attention to this new group of target customers who are transitioning to using mobiles rather than desktops for …

A total of 47% of Facebook users globally learned about new products or brands from the Facebook. 53% of them are women and 41% are men. Besides 27% knew about the products/brands they have seen on Facebook. On the other hand, women are more likely to buy than men as 15% of them have purchased …