Heading into the year of 2018, the new and recent global digital reports from We Are Social and HootSuite reveals the top line findings of the internet, social media, mobile, and e-commerce use around the whole world. Global Internet Use in 2018 4.021 billion is the total number of active internet users in 2018, with …
Facebook is the place where millions of people come to share their Ramadan experiences and find inspiration. And Ramadan time is also a unique opportunity for brands to engage a large audience, drive actions, by acting on the insights and data about the users and their usage of the largest social network, i.e. Facebook. Ground …
Year over year, more and more Americans become connected to the internet than ever before, although the differences between those with use and those without. Just as with differences in use, variation in the ways that Americans were connecting online and also the frequency of their use remained prevalent as well. Explore all you need …
Despite the recent Facebook’s scandals about users’ privacy and the leak of personal information to firms such as Cambridge Analytica, Facebook has gained more users and more ad money from each user. The year 2018 has a strong start with more than 2.2 billion people now use Facebook monthly and more than 1.4 billion people …
Facebook ads don’t work like AdWords. There’s no desire. No one looking for a specific product/service to buy. Facebook takes a careful choreography of campaigns; different objectives all working towards the same end goal.4 Step 1. Awareness: Most people skip it. Which comes back to bite them later, when trying to drive conversions without the proper audience size …
91% of B2B marketers in North America reported that their organizations already use content marketing. 53% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 47% outsource content creation activities (e.g., writing, design and video production). Read the points below and keep an eagle eye on the state of B2B content …
Changes in the digital market move at the speed of light. This makes keeping up with the latest insights into the consumer behaviour a nightmare. UKOM launched its quarterly report on the UK digital market; review the latest insights into the online population in the UK, its online behaviour, use of devices, as well as …
86% of B2C marketers in North America indicated that their organizations already use content marketing. 55% of them have a small (or one-person) marketing/content marketing team serves the entire organization, while 49% outsource content creation activities (e.g., writing, design and video production). Read more about the state of B2C content marketing in North America in …