Due to the necessary lockdown because of the COVID-19 outbreak, people have been isolated from their friends and loved ones, moreover, staying home and adapting to the new life for a bit, at least till things get better. Of course, the use of social media platforms has increased and especially the features every social media …
It’s the time to keep your eyes and ears all open! Rival IQ has released its Social Media Benchmarks Report of 2020… During this new phase of marketing; “competitive analysis”, Every marketer should be keen on knowing his competitors in order to understand their strengths and weak points in relation to his business which helps …
Crisis communication tends to be a big problem for all brands. Regardless of the crisis itself, the way brands respond to impossible situations has always been a struggle, with no clear recipe for success. Due to the COVID-19 pandemic, there is an impact on all industries, some business struggle, unlike other businesses that are flourishing! …
There are many online channels to create a brand identity. Instagram has proven to be an essential and effective marketing tool for businesses that are looking to widen their presence and increase their engagement with the audience. With over 1 billion monthly active users, $25 million business accounts, and a projected $14 billion revenue, you …
Since 2010, the launch of one of the photos and videos sharing app knows as Instagram, it became an irreplaceable social media platform for individuals or marketers. Instagram considered being a major threat to Snapchat, Facebook, and many social media platforms. Marketers are keenly collaborating with influencers, testing ads, and trying the new features Instagram …
Instagram is a very popular social media platform, in 2018 it reached one billion users monthly. It became more popular than Linkedin and Twitter. For marketing professionals, influencers, business owners, and even individuals, using hashtags is very important, but the question is Does using hashtags increase engagement? Keep reading to find the answer in the …
Instagram is introducing a new dashboard in Brand Collabs Manager, enabling influencers to find and manage brand deals, and automatically share insights with brands they work with. This will potentially have significant effects on the influencer marketing industry. Instagram has made this new Brand Collabs Dashboard even more critical, as it removed engagement metrics from …
Influencer marketing has evolved from a simple yet effective marketing strategy into a multi-billion-dollar industry, thanks to the consumers’ increasing demand for ad transparency and authenticity. The power that influencers have to affect the modern consumer’s spending habits is backed by numbers. Research shows that 49% of consumers turn to influencers’ reviews and recommendations before …