Tag: Internet Users

In the digital customer service, there is a strong and growing interest in chatbots. Adoption of chatbots is increasing people are discovering the benefits of chatbots, customer communication is essential for businesses to grow and develop profitably and efficiently if organized in a proper way. Marketing communication is helping companies to engage with their target …

Internet penetration has increased in all countries in the Middle East Region since 2013. Lebanon grabbed the highest uplift (from 58% in 2013 to 91% in 2017). There is also a tremendous change in media consumption as internet expansion is significantly affecting other media use, with fewer nationals are now watching TV, listening to the …

Australian consumers are shopping online more than ever before and are doing and spending more online each year. They’ve become increasingly technology savvy. Hence, the Australian Small to Medium Businesses (SMBs) are responding to online growth and expanding their knowledge accordingly. In this context, the Yellow Digital Report sought the Australian consumers’ experiences and adoption …

Retargeting is growing as an area of marketing spending. With Google search and display being the dominant retargeting tools. Retargeting converts window-shoppers into buyers. Generally, 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and …

While online advertising is the lifeline of many internet content platforms, the use of ad blockers has surged in recent years presenting a challenge to platforms dependent on ad revenue. Some platforms disallow the use of ad-blocking software when viewing their sites, by using an ad-block wall. This technology allows websites to find if a …

With an installed base of over 2.1B subscribers worldwide across over 150 Tier 1 and Tier 2 fixed, mobile, WiFi, and satellite operators, Sandvine has launched its unparalleled annual report named ‘The Global Internet Phenomena Report’ which is the authoritative view on how applications are consuming the world’s internet bandwidth. This edition of the report …

The word chatbots is a derivative of “chat robots,” understood as machine agents that serve as natural language user interfaces to data and services through text or voice. Chatbots allow users to ask questions or make commands in their everyday language and to get the needed content or service in a conversational style. If chatbots …

People don’t like ads. And especially, they don’t like ads in online video clips. So, ad blocking seems to be a big problem for the digital industry. Furthermore, advertisers are challenging to reduce this phenomenon but they’re trying by delivering relevant ads, understanding audiences and improving the ad experience. Advertisers also are eager to collect …