There are a number of motivation factors that contribute together or standalone when motivating someone for choosing to use ad-blocker. Likewise, ads are also mostly spread across all platforms, which makes it more annoying for the end user, while marketers are still struggling to find how they can target their audience well in so many …
Since generation-Z Internet users were born into the era of smartphones, they’re more likely to be on their mobile devices than their computers compared to other generations, Gen-Zers are almost entirely dependent on their mobile devices for most daily tasks. From paying bills to banking to managing home security, such simple activities are now conducted …
Millennials are the generation with the greatest impact on the world. In MENA, millennials making up over a quarter of the region’s population. They are disrupting the status quo and bringing about new ideologies and trends as well as a different way of living. In order to better understand this generation, Ipsos in MENA launched …
The affluent consumers are a small yet powerful wealthy group, to successfully market to affluent consumers, brands and marketers, regardless of which categories or industries they are in they need to focus on providing value, omnichannel ease and a high-end experience as well as innovating to embrace the healthy living trend of this powerful group …
Nobody likes online advertising, but they exist because people understand that they are necessary. Millions of websites, including some of the largest internet companies, depend on advertising as their main source of revenue. Websites can control how many ads they will show, how intrusive or annoying the ads will be, their size, their position, and …
While video seemed like the answer to overcoming content overload and capturing audience attention, the competition for creating high-quality, engaging and compelling videos is growing. It is more critical than ever to make sure that these videos are a strategic and thoughtful piece of the overall content marketing mix. The products and services demos and …
Retailers have a wide variety of ways to communicate with consumers. Some of them are impersonal, like mass advertising or publicity, but many are personalized because of technology. Think about all the ways that consumers like it to keeps in touch with retailers such as social media, emails, text messages and coupons in the mail. …
Ways of interacting, communication and behaviors are dynamic, and shift as people enter different life stages. As they get older, teenagers with an age range from 13 to 17 are starting to use communication tools in the same way as adults. They will continue to use their tools such as texting, social networking and video …