Media-driven social platforms are the most common channel for consumers to follow influencers, consumers are turning to social influencers as a way to identify products, services, and travel destinations that resonate with their unique lifestyles. Although most consumers said that they find new influencers through recommendations from social media platforms, Consumers are frequently discovering new …
Small and medium-sized enterprises are now considered as one of the keys to the progress and improvement of any society. Gradually, more and more SMEs are becoming aware of the importance of social networks in the day, but still, have doubts as to whether they provide benefits or not. Social networks can be an essential …
Internet users are moving from being more of a passive audience to active producers, contributing directly to the discussion and even posting content to their social media accounts. The shift from traditional to digital media is much discussed but rarely quantified. In this report, GlobalWebIndex offers a unique perspective on day-to-day media consumption behaviors by …
A second screen is an activity of using a computing device -regularly a mobile device-, such as a smartphone or tablet to provide an enhanced viewing experience for content on another device, such as a television. The term regularly refers to the use of such devices to provide interactive features during broadcast content, such as …
Twitter is still one of the most active social sites on the planet, its fast-paced feed and real-time conversations make it one of the world’s favorite networking sites for both individuals and businesses. With over 1 billion registered users, Twitter has earned its place as one of the top social media giants used by individuals …
Internet users are spending longer and longer online each day, you might expect this mass of online recommendation to be the most powerful source of product discovery. But actually, it’s Ads seen online that are the most likely instigator for generation Z Internet users to find out about new products, brands, and services. Discovery is …
Generation Z – those born after 1995 – have been born into a divisive world with a strong external presence weighing them down. Many of Generation Z are still young teenagers, with the oldest of the cohort entering the workforce. The impact of social media on their lives has transformed how they communicate, their desires …
Going direct to consumer means cutting out the middlemen and selling products and services directly to consumers. To some, this can be as simple as setting up as a seller on Amazon marketplace. Find out in this guide how to effectively implement a direct to consumer model, using consumer data as a starting point. Consumers …