Mobile phones are one of the most preferred digital devices in constituting a large part of our daily lives, in particular, using mobile phones with technical innovations has become more common for this group named as generation Z. Creating a new and different social environment with sharing private life on social websites like Facebook, Twitter, …
Trust has long been considered as an important factor that influences people’s relationship with the channels of news and general information. However, the increase in the volume of information available online, together with the emergence of new tools and services that act as intermediaries and enable interactivity around the news and information, may have changed …
Influencer marketing focuses on reaching influencers, individuals that have a strong impact on potential buyers. By directing marketing efforts toward these influencers, companies hope that they spread positive word-of-mouth about the brands’ products or services in their network. One form of social media marketing companies are using, is to pay influencers to promote their products …
Video is a powerful medium that allows companies/brands to make a human connection and tell their company/brand story in a format that is easily accessible to their audience, and tells customers who they are and how they can help them. It is an undeniable fact that people of all ages like to watch videos. Videos …
Consumers are comfortable sharing their email addresses with companies via a variety of online channels. Marketers often obsess over every aspect of every e-mail sent, from the subject line to visuals to copy. An email is a common form of communication used for both personal and professional purposes. With brands coming to understand how effective …
Mobile devices have become an extremely important part of everyday life for Americans and many people around the world. People are unlikely to be away from their smartphone devices for more than half an hour, and they check them constantly again. If there’s anything that better illustrates the increasing popularity of mobile devices, it’s that …
Nowadays, social networking sites (SNS) is one of the fastest growing Internet aspects. Also, social media platforms have encouraged social interaction in a virtual environment. There is no doubt about the extensive use of social media by the millennial generation, millennials utilize social media to fulfill various intrinsic and extrinsic needs. While they use numerous …
Live streaming services are growing in popularity on Facebook, Instagram, and other popular social media channels, live streaming encourages more audience engagement and retains viewers as the prerecorded video or even much more. As consumers are savvier with their purchases, they are spending a good chunk of time to decide to buy a particular product …