Back to school season is accompanied by a flood of excellent back-to-school sales. Parents search for the apparel, accessories and school supplies for their kids and retailers compete to introduce themselves to the right products and best deals to inspire action. These Key insights would help the USA marketers to maximize the results of their …
Across the last 4 years in the middle east, using the Facebook platform drop limited in 2016 to be 82%, from 89% in 2014. The twitter platform also reduced by 2016 to be 28%, after fall-off from 45% in 2013. But Instagram doubled 5 times by 2016 to be 30%, after 6% in 2013. This …
Online retail in the Middle East is growing as the percentage of daily online shoppers doubled from 6% in 2014 to 12% in 2015, but only a few people have credit cards so people in the Middle East with rate 80% prefer to use cash when they buy online. The main features of online retail …
The shift in consumer behavior in MENA is attributed to the rise in smart devices throughout the region. As the smartphone has created the largest impact with 84% penetration across MENA’s mobile subscribers, with approximately 50% now owning high-end smartphones, and 1 in 3 devices being 4G enabled. There is accelerated growth in internet usage …
Across the 34 markets surveyed, 81% of all internet users have uploaded, shared a photo, a video or posted a review online in the last month with about 87% in the Middle East & Africa, and 75% in Europe. The majority of these audiences are between 16 & 34 years old, and also most of …
Consumers nowadays use multiple devices in the purchase journey – from searching and browsing to buying. So, retailers need to analyze consumer usage of the different devices during this journey. Read and recognize the state of cross-device commerce in the UK as mentioned below: 36% of all online transactions involved 2 or more devices. 37% …
The online behavior changes constantly, and the views of both users and non-users adjust as technology emerges, and then thrives, fades away, or morphs in new directions. The primary focus of this study is the ongoing evolution of digital technology and how internet users and non-users of Americans adapt to these developments, exploring their views, …
According to Google internal data, During Ramadan people watches more YouTube, perform more searches and access the internet via mobile devices more frequently than usual, people have significant free time on their hands. The holy month and presents examples of brands successfully seizing the opportunity before Ramadan, during the holy month and around Eid Al …