Tag: LinkedIn

Sales enablement isn’t just about sales – it’s about aligning the relationship between sales and marketing for coordinated efforts and collaborative success. Sales enablement is the process of providing the sales organization with the information, tools, and content that help salespeople sell more effectively. Great marketing makes the sales job more efficient and more predictable. …

Effectively marketing a law firm online requires multiple factors, including a powerful website, well-maintained social media profiles, and effective advertising. Increasingly, clients are finding law firms that they trust through the use of search engines. Most firms see the value of digital marketing strategies and the opportunities it provides in terms of strengthening their firm. …

Transparency on social media platforms has been a recurring theme Lately. This comes as a result of how political interference on social media has grown exponentially in the past couple of years. Giving these platforms no other option but working on new tools and options to avoid public scrutiny. These tools help users better understand …

LinkedIn is the biggest B2B advertising social network in the digital landscape. LinkedIn offers unparalleled B2B-focused targeting parameters based on self-submitted user information and platform activities all of which are tied to user profiles. But in comparison to other platforms, LinkedIn used to be extremely limited with their advertising options. In 2019, that has changed …

People sometimes overlook the fact that the LinkedIn Marketing team operates like any other B2B marketing team. But the difference is that LinkedIn marketing insiders know more than anybody about successful marketing on LinkedIn. And for sure you want the same insider knowledge that helps top marketers drive the best possible results on LinkedIn. Read …

Needless to say that social media continues to change our surroundings in many ways, and social media marketing has grown to become an indispensable part of every firm’s strategy. That makes social media marketing a highly tracked place full of analytics, statistics, behaviors, and trends especially in the Middle East, the region lacks abundant studies …

What is the most powerful platform for B2B and high consideration B2C marketers? Yes, of course, it’s LinkedIn; the platform with over 590 million professionals. While people are spending time on other social channels, they’re investing time on LinkedIn. Furthermore, a whopping 80% of B2B leads come from LinkedIn. In order to get your content …

The LinkedIn social network is booming. In 2018, there were 19 million company pages on LinkedIn. Moreover, LinkedIn SlideShare reaches 70 million unique visitors a month. The site is now the world’s largest professional content-sharing community. In your opinion, what is the secret behind this outstanding progress? For the second year in a row, LinkedIn …