Smartphones are now a daily necessity for most and are used for a wide range of essential activities, mobile devices have given online shoppers the ability to shop when and where they wish, and the power to look for the best deal possible, whether online or in a brick-and-mortar store. So, more and more consumers …
M-commerce is the buying and selling of goods and services through wireless handheld devices such as mobile devices, it is known as next-generation e-commerce, m-commerce enables users to shop online through their smartphones & tablets. As content delivery over wireless devices becomes faster, more secure, and scalable, there is wide speculation that m-commerce will surpass e-commerce as …
Mobile technology’s advances allow online shoppers to shop anywhere at any time, including in-store. The way they research products, comparison shop and ultimately buy have all been transformed. However, it’s not enough to know that consumers are increasingly using mobile. Retail brands have turned their attention to interacting with consumers in democratized and distributed channels …
Mobile commerce is growing rapidly fast, Mobile devices play a key role in customer interactions and an increasing number of transactions, including commerce. The rise of mobile has been exponential in recent years and mobile impacts but also continues to drive many evolutions and trends in marketing think about mobile content marketing or mobile email marketing, usability, user experience, the customer …
Mobile commerce has been growing almost exponentially in the last few years, triggered by the ubiquity of mobile devices, such as smartphones and tablets, coupled with high-speed internet. The consumer’s engagement in online transactions with sellers using mobile devices differs from traditional or electronic commerce due to the potential for location-specific real-time transactions and the …
Yet another holiday-shopping season is upon, retailers will need to plan ahead for the upcoming 2018 holiday sales season to meet the high expectations of consumers who are demanding convenient, easy and seamless shopping experiences. As we look to holiday 2018, the grass would be greener and the retail industry outlook is positive. For instance, …
For many consumers across South Africa, the mobile devices is not just a communication device but also the primary channel for them to get online and to access various life-enhancing services. The latest study launched by Deloitte on the South African mobile market revealed that the year 2017 was a significant turning point in the …
Consumers want to use and merchants can support a variety of different payment types across the various mobile operating systems and platforms. Whether it’s within a mobile app or mobile-optimized sites, merchants can accept multiple payment methods. The use of mobile devices for making online payments is increasingly becoming popular due to a large user …