Shoppers around the whole world have become increasingly technology savvy, honed their online purchasing skills, and learned how to find the best price from every corner of the world. The smartphones have played a vital role in researching and purchasing leading to a positive user experience can reward retailers with increased customer satisfaction and loyalty. …
In 2017, Black Friday and Cyber Monday was the most profitable holiday seasons ever. In 2018, Criteo expects to see more of the same. So, based on an analysis of how people shopped in 2017, and what to look forward to in 2018, here’s what we expect to happen in 2018ز In 2017, there was …
When it comes to mobile, many retailers focus primarily on sales transactions conducted through mobile devices, or mobile commerce. But recent a research shows that there may be a more effective approach for determining the impact of mobile and how it influences and drives sales in other channels, adoption of mobile devices by consumers is …
Yet another holiday-shopping season is upon us and it’s a highly tracked season for retailers to compete and win the game. So, retailers need to know insights into the shopping time spent and role of computer and mobile, what are the most preferred retailers, how is the consumer adopting online shopping, what product categories are …
No surprise that shoppers will make more purchases online than in-store during the holidays. The holidays are around the corner, which means that it’s time for marketers and retailers to rev up and fine-tune their marketing strategies for the busiest time of the year. So, if marketers target the American market, it’s easy now to …
Today’s purchasing journey is complex. It’s not just getting persuaded then buy it. Before customers decide to step into any business, they engage with brand or business through a variety of online channels over several days and, for high-value items, maybe longer. GlobalWebIndex in its infographic mapped the online purchase journey in five main phases …
Augmented reality (AR) is an interactive experience of a real-world environment whereby the objects that reside in the real-world are “augmented” by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory. Augmented reality is experiencing tremendous growth, and many real-world applications are enhancing today’s products and services. Augmented reality is a high priority for …
Mobile commerce (mCommerce) in Australia may have begun as a convenient way to shop on-the-go, but has developed quickly into an entertainment experience. Mobile retail has shifted from convenience to entertainment as reading and writing reviews, product research, and virtual try-ons are an enjoyable pastime for many Australians, particularly with younger shoppers. The PayPal mCommerce …