Although most of the women in MENA have an access to the internet and depend on online sources for information when they decide to buy, there is only a rate of 14% of them have purchased a product online and also they prefer cash on delivery as a payment method. UAE has the highest rate …
More than half of the women in MENA (53%) are seeking information about products before buying them in order to compare between products and find best deals. Iran has the highest rate of informed women shoppers (66%), followed by UAE (58%), KSA (54%) and then Iraq (49%).
Fashion, travel and books/music stationery are the most online purchasing categories in 2016, more than half of online buyers have purchased at least one of these products. Nearly 4 in 10 global respondents (38%) said they’ve purchased personal-care and beauty products online, and also about 27% of online buyers said they’ve ordered meal-kit or restaurant …
With the breaking news about Amazon-Souq deal, The Middle East e-commerce market proved its vitality and the potential opportunities it may bring. The Recent survey revealed that about 81% of the Middle Eastern internet users might be visiting online retail sites, however, those who actually bought products are then only about 52%. In terms of the actual online purchasing; the Middle …
The frequency of purchasing online across the European markets surveyed is more monthly in cadence with the exception of the UK, where 39% purchase weekly. Ireland gripped the second space of weekly frequency of purchasing online with a rate of 26%, followed by Turkey (25%).
Mobile sales on Black Friday 2016 increased by 50% vs. 2015 in the US, while In China, Singles Day 2016 showed double-digit YOY growth. And in France, more consumers than ever before made online purchases during the big January sales. 13,000+ advertisers & 17,500+ publishers respondents resize the below 6 trends of digital commerce in 2017: …