Tag: Social Media Usage

Social networks are becoming the new online marketplaces. Why social shoppers are looking to Facebook, Instagram, and Twitter for their next online purchase. However, many brands are yet to enable this type of shopping. Although consumers are not yet able to buy all products directly through social media channels, they are already using brands’ social …

There’s no doubt social media marketing is working for businesses of all types, But still, a lot of brands feel that determining the true ROI of a social media campaign is not easy as it seems to be, and that has led them to shed social media marketing altogether. However, the fact of the matter …

Ways of interacting, communication and behaviors are dynamic, and shift as people enter different life stages. As they get older, teenagers with an age range from 13 to 17 are starting to use communication tools in the same way as adults. They will continue to use their tools such as texting, social networking and video …

The use of social media platforms has become widespread over recent years for many, the use of these social media platforms has become a daily routine. Particularly for younger generations, social media has become an integral part of their social life. For others maybe these platforms don’t seem to be so interesting or they might …

Every company needs a presence on social media platforms. As a business owner or marketer, you most likely understand this concept even people are always looking for ways to connect and network with each other, in this age of digitization, people have found ways to be socially active on the internet, which is possible with …

Social media is connecting the world in a way no other technology has before. People around the world are connected to one platform or another, and check in or post almost every day, social media users occupy their own space on the Internet because each subcontinental country has their own platforms, media coverage, language, interests, …

Changes in the digital market move at the speed of light. This makes keeping up with the latest insights into the consumer behaviour a nightmare. Read the UKOM’s UK Digital Market Overview report and get rid of any possible nightmare. Key Findings of the Online Behaviour of the UK Audience: Mobile devices acquire 75% of time …

Changes in the digital market move at the speed of light. This makes keeping up with the latest insights into the consumer behaviour a nightmare. UKOM launched its quarterly report on the UK digital market; review the latest insights into the online population in the UK, its online behaviour, use of devices, as well as …