Tag: Social Media

The days of social as an optional marketing channel are over. Social marketing is an approach used to develop activities aimed at changing or maintaining people’s behavior for the benefit of individuals and society as a whole. Now that social marketing channel has its rightful place at the table, it is vital to understand where in …

Analysts predict that this year, China will overtake the United States to become the world’s largest beauty market. That’s why CuriosityChina has launched its 2018 China Digital Insights report focuses mainly on the beauty industry in the country. This report includes the latest digital trends shaping the beauty industry in China with a special report …

Teens in the US are sticky to social media. The use of social media by teens has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. Today, nearly half (51%) of US teens, who ages 13 to 17, indicated that they use Facebook, notably lower than the shares who use …

A recent research conducted by Sprout Social revealed that there is a significant gap between what marketers post on social media and what really consumers want brands to post. The research shows how marketers should realign and redefine their social strategies and how serving audiences contribute to the bottom line. Read the below brief to …

Digital buyers worldwide are turning to social networks for a variety of things, like reading reviews and staying on the top of fashion trends. Social media activities such as viewing ads, staying on top of current fashion and product trends, as well as purchasing products directly via a social channel also influenced digital shopping behavior. …

Generation X, as mentioned in this study, are defined as internet users who say they are aged 35-53 in 2017 (born 1964-1982). They’re busy professionals who wield great spending power. Unlike younger consumers, Generation X aren’t digital natives. In reality, they’re a highly engaged audience, drawn to meaningful and purposeful interactions in the online space. …

Needless to say that being active on social media is a great way to get your brand out there and attract new customers. If you’re a beginner or plan to start up your business, this guide will teach you the basics of social advertising across different platforms, as well as show you what great social ads …

Renting and buying are two different scenarios, with different target audiences and even different platforms, every objective or goal of realtors changes the way they utilize social media. Online users are relied on Instagram to rent apartments than those who selling or buying units is their objective. 53.52% of surveyed online users in the MENA region …