Tag: Social Media

Changes in the digital market move at the speed of light. This makes keeping up with the latest insights into the consumer behaviour a nightmare. Read the UKOM’s UK Digital Market Overview report and get rid of any possible nightmare. Key Findings of the Online Behaviour of the UK Audience: Mobile devices acquire 75% of time …

PWC has launched the “Retail & Consumer Report 2018” that predicts Ireland to be the fastest growing Eurozone economy over the next 6 years to 2024. The study revealed that less than a third of Irish consumers expect to spend more in 2018 than they did last year. Find out more about the key five …

Social media use is booming and has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon. In Australia, 88% of Australian intern users have a social media profile. 62% of them use social media sites daily with 34% checking in more than five times a day. Be in the know …

More than half of US teens, surveyed by Pew Research Center, indicated that they spend too much time using their mobile devices, while 41% say they spend too much time on social media. In the other side, two-thirds of parents in the US express concern over their teen’s screen time. Read the below points and …

46% of global internet users are ‘News Networkers’ use social media to stay up-to-date with current events and follow journalists or news/media organizations on social media. GlobalWebIndex has dug deeper into them to profile them and find out their attitudes and behavior towards news on social media. Let’s take a sneak peek at the top line …

RetailMeNot releases new retail marketing trends report, conducted on more than 200 marketing decision-makers, revealed several key trends that are impacting the retail industry and change the types of marketing decisions being made in the future. Let’s cast a quick glance at these trends: Marketing Spend, Especially Across Social Media 89% of surveyed marketers plan …

During the US presidential election of 2016, many brands and marketers realized that there is a problem in understanding and marketing to a massive swath of the US population – namely those who live in the Heartland. So, Fluent LLC. conducted a conducted a national survey of 1,800 Americans with the purpose of recognizing this demographic. Discover the …

Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns. Facebook plays …