Social media marketing is the use of social media platforms and websites to promote a product or service. Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers. Most social media platforms have built-in data analytics tools, which enable companies to track the progress, success, and engagement of ad campaigns.
Facebook plays a vital role for social marketers and is the most used channel by consumers. Social marketers find Facebook ads the most useful for achieving their goals, probably due to the network’s enormous audience, robust business manager and targeting features.
Take a glance at the most used channels for Ads by social marketers: