Facebook ad targeting allows marketers to carefully select the audience. It’s a powerful way for Facebook advertisers to hyper-target very specific groups, but Ad targeting can also be overwhelming because there are so many options to choose from. This infographic brings clarity to the ad targeting choices by breaking them down into 5 categories: 1. …
Running a successful business is not an easy job. It’s not just the product you need to convince your existing & new customers. Also, it’s the story around the product and the brand, how you communicate, how to generate traffic to your site, how to turn your visitors into leads/buyers and keep them coming back …
Posting at the best times will help you get more traffic, more engagement, and more followers. Here is compiling data from 16 studies to know the best times and days to reach the audience on Facebook, Twitter, LinkedIn, Pinterest, Instagram, and Google+: Post on Facebook on Sunday at 9 am and on Saturday at 3 …
Facebook CEO Mark Zuckerberg said, “10 years ago, most of what we shared and consumed online was text. Now it’s photos, and soon most of it will be video”. Today, the “video-first” has become a reality for consumers and marketers alike. To find out how video is making an impact nowadays in the US How …
It’s 2017, where social media is a huge part of our daily lives. Changes in social media happen almost daily, with each social network working to increase usage and engagement on its platform every day. For B2B brands and organizations, it’s an easy and effective way to get your message and products out to a …
Marketers ranked email & social media as the top 2 digital channels for delivering an excellent return on investment (ROI) & 50% of marketers said that they will increase the email marketing budget in 2017. Check the below highlights to discover how different industries use email marketing, and each industry’s benchmarks and how marketers can …
Social networking leads the online activities that will behold an increase during Ramadan. WhatsApp and Facebook rank the same place at the top of most online platforms used during the holy month. In contrast, LinkedIn, MSN, Skype, and Pinterest are equally rank the lowest rates.
Digital commerce is highly prevalent among the US and Chinese online adults. These two largest economies in the world have reached nearly full adoption of digital commerce among online adults. Gain a scope of the digital commerce landscape in the US and China through reading the following: Digital Commerce Landscape: 89% of Chinese & 84% …