Tag: Social Media

Most businesses are owning websites (71.2%) and social media accounts (67.8%) as marketing assets, while the minority of small business are using other marketing assets like digital ads (27.7%), offline ads (26.4%), landing pages (23.2%) and a blog (21.9%). 10% of the US marketers aren’t using any of the above marketing assets. These rates were observed from a survey directed …

Brand personality is unique and it is what connects the brand product to its consumers who want their brands to use social as a customer care channel. To understand how brands personality impacts purchasing decisions, what specific behaviors actions such as humor or friendliness should  the brand prompt, read the below: The majority of consumers want their brand’s behavior …

Unified commerce is the future of retail, to understand retailers’ customer experience priorities today and for the future, and how the evolution of unified commerce helps provide retailers with the right people, processes, and technology to enable retailers to enhance the customer experience. The key customer experience capabilities are: 45% of retailers plan to utilize …

There are about 41.4 million Facebookers in the UK. So it’s essential to analyze Facebook interaction brand and advertisement engagement. The 19th edition of Facebook fan pages trends in the UK analyze what are the biggest UK Facebook pages? & which of them is the most successful at engaging fans and followers? among 11 integral …

Yes … It’s still safe to use social media data for targeting, with more than 76% of Arab social media users are providing accurate personal information on their social media accounts. The highest level of accuracy is for gender information while names are usually inaccurate. It worth to be mentioned also that the most inaccurate info. are …

46% of internet users – among 24,219 brand followers adults aged 16-64 in 35 countries there were – follow brands on social media, the majority of these users are using smartphones (95%), PC & laptop (87%), while minorities are using tablet (47%) and smart TV (40%).

There is an enormous growth in the digital video interest along with social spend. That makes marketers depend on digital video along with social platforms in advertising, however, there are some challenges agencies may face. Most of the agencies are focusing on their digital spend on mobile, digital video and paid social media: 24% of …

Facebook reactions -the Love, Wow, Ha-ha, Sad & Angry icons that appear when you hover over the Like- were launched in the spring of 2016, via studying these reactions usage, for over 67,000 Facebook posts, 100 brands, across 10 verticals during the year. The insights will help the marketers to create more engaging content and …