Today’s teens had mobile phones when they were in elementary or middle school, compared to high school or college for their older counterparts. When marketers targeting black teens, it’s important to understand the digital behaviors of them, and how they compared to the general population of teens: The majority of black teens (79%) use smartphones …
The Hispanic population in the US represents a wide segment for marketers especially teens, as nearly 25% of all 13- to 17-year-olds are Hispanic, and they are the fastest-growing teen demographic. Get a better understanding of their digital behaviors: Hispanic teens are predicted to grow +17% by 2024. The smartphone is the most used device …
Ad-blocking is a trend on the rise, with research showing that a third of internet users around the world are now blocking ads on their desktops. Take a closer look at the attitudes of US internet users towards ad-blocking & online advertising today: 1 in 2 smartphone owners in the USA state that they would prefer to block …
Digital commerce is highly prevalent among the US and Chinese online adults. These two largest economies in the world have reached nearly full adoption of digital commerce among online adults. Gain a scope of the digital commerce landscape in the US and China through reading the following: Digital Commerce Landscape: 89% of Chinese & 84% …
Ad-blocking is motivated primarily by user experience issues (page speed, data usage) rather than by consumer ad-aversion, and avoidance is the core issue for most ad-blockers, ad-block usage is now mainstream across all ages, ad-block users prefer standard display ads. The only solution to ad-block is fixing the problems that led people to block ads …
Many organizations are struggling to effectively deliver mobile applications to their employees and customers, selecting the right mobile development platform can be a critical decision. Examine the progress, opportunities, and challenges organizations face when deploying enterprise mobile apps strategy in a five-country included the United States, Germany, United Kingdom, China, and India: Most of the …
The day starts & ends with social media networks. But if more than one-third of the world is on the social media channels, how can the marketers make sure that the right message gets to the right people? So they must follow the modern trends to know the updated social media marketing to millennials directions …
The opportunities to reach video viewers and also the challenge across traditional TV & digital video platforms due to consumers’ behavior shifts are increasing constantly. But all videos developments provide more opportunities for brands and marketers to connect with consumers. To gain more knowledge about the growth and value of video in reaching, engaging and …