Digital Marketing Researches & Reports

Amazon Ads Benchmark Report Q3 2019 | Tinuiti

E-Commerce & Retail | Global

Tinuiti has recently released the Amazon Ads Benchmark Report Q3 2019. This report aimed at benchmarking the key metrics across Amazon’s advertising suite, based on samples of more than $400 million in ad spend that Tinuiti has under management.

What’s in the “Amazon Ads Benchmark Report Q3 2019”:

This Report Includes Insights On:

  • How fast Amazon advertisers spend.
  • The year-over-year growth in ad revenue and in CPC.
  • Campaigns targeting countries outside of the US versus the US-focused campaigns across formats.
  • The recently released new-to-brand metrics and how advertisers on Amazon are using them.
  • The growth of the Amazon DSP and how performance differs between Amazon’s owned-and-operated properties versus other websites.

The Key Figures and Trends to Know Across Amazon Advertising:

  • Over 70% of purchases attributed to the Amazon demand-side platform (DSP) are New-To-Brand customers. This is driving advertisers to increase the share of their budget spent on brand awareness and consideration.
  • Advertisers spent 30% more on the Amazon demand-side platform (DSP) in Q3 than in Q2.
  • Pricing growth accelerated as CPM went up 15% quarter-over-quarter in Q3 compared to 5% in Q2.
The growth of the Amazon demand-side platform DSP Q3 2019 - Q/Q Amazon DSP Growth - Amazon Ads Benchmark Report Q3 2019

A Figure Shows the Growth of the Amazon Demand-Side Platform DSP (Q2 Vs. Q3 2019)

Related Report: Paid Media Benchmark Report, Q3 2019 | AdStage

  • The year-over-year growth in ad revenue outpaced growth in CPC rates in the US. Revenue generated by sponsored products has increased by 30% YOY, while the average cost per click (CPC) rose by 10%.
  • The US advertisers increased sponsored products spend by 30% year over year, with an 18% increase in clicks over that time.
  • In countries other than the US, Amazon sponsored products spend increased by 50% YOY and sponsored brands spend increased 111% YOY.
  • Over 60% of all sponsored brands sales come from new-to-brand customers
A Figure Shows the Y/Y Growth of Amazon US Sponsored Products by Quarter - Amazon Sponsored Products and Sponsored Brands Benchmark Q3 2019

A Figure Shows the Y/Y Growth of Amazon US Sponsored Products by Quarter

Number of Pages:

  • 10 Pages

Pricing:

  • Free

Methodology:

Data in this report is based on anonymized performance data from Amazon programs under Tinuiti management, with over $400 million annual Amazon’s ad spends.

Samples are restricted to those programs that have continued active and maintained a consistent strategy over the study’s time periods. Unless otherwise noted, all other figures are based on same-client growth.

Tinuiti

Tinuiti is an award-winning digital marketing agency and the new name for Elite SEM. Its recently acquired agencies CPC Strategy, Email Aptitude and OrionCKB. Tinuiti is a performance and data-driven digital marketing leader based in New York, USA. Tinuiti helps clients identify, acquire, and engage customers across the digital media ecosystem while their post-click solutions Retain and Reactivate consumers as they continue their digital journey. With expertise in Search, Social, Amazon & Marketplaces, Mobile Apps, Email Marketing and more, every solution is built on best-in-class data and analytics, brought to life by brilliant creative execution, and powered by exceptional strategists. Tinuiti offers its services for many clients include Bombas, BB&T, Eddie Bauer, Ethan Allen, Etsy, Jet.com, Rite Aid, Seventh Generation, The Honest Company, Tommy Bahama, Terminix, Vitamin Shoppe. Tinuiti believes that success requires specialization across all silos including Search, Social, Marketplaces, Mobile Apps, and CRM & Email Marketing. But the best results come from bringing ingenious subject-matter experts together to create an integrated media strategy that’s powered by people and driven by data and insights.

Tinuiti Scope of Services:

  • Paid Media
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