/ Researches / Australian B2B Marketing Research, 2018 | Green Hat & ADMA
Australian B2B Marketing Research, 2018 | Green Hat & ADMA
In 2018, Australian B2B marketers are focusing on customer experience, personalization and increasingly segmented audiences with 95% of them see “Customer Experience” as a significant challenge. They’re also planning to invest more in content development.
Get a deep look at the state of B2B marketing in Australia to effectively cut through the noise in such a dynamic era:
Challenges, Objectives & Marketing Strategy for Australian B2B Marketers
Measuring marketing ROI is the top-ranking challenge for 52% of Australian B2B marketers, followed by optimizing customer experience with a rate of 50%.
Generating leads (71%), nurturing & progressing leads (70%), and optimizing customer experience (64%) are the top three significant marketing objectives in 2018.
Green Hat is Australia's leading marketing consulting agency dedicated to B2B and ‘considered purchase’ marketing. They help their clients in three main ways. Firstly, optimizing Customer Experience by developing customer lifecycle programs and cut-through brand strategy. Secondly, driving revenue and pipeline growth with a focus on Sales and Marketing alignment. And thirdly, improving operational effectiveness using automation and analytics.