Digital Marketing Researches & Reports

Brand Advocacy Insights, 2019 Report | GlobalWebIndex

Digital Marketing | UK

Customer advocacy is an advanced form of market-orientation that responds to the new drivers of consumer choice, involvement and knowledge. Customer advocacy aims to build deeper customer relationships by earning new levels of trust and commitment and by developing mutual transparency, dialogue, and partnership with customers. Customer advocacy refers to the process of faithfully representing the customers’ interests and providing them with honest information.
A brand loyalist is someone who is personally loyal to your brand but doesn’t engage in promoting you to others. They’re important, not only because they generate revenue, but because they possess the potential to become advocates. Companies sometimes make the mistake of thinking that if customers aren’t complaining then all is well, even though growth is stagnant. These businesses are fine with customers thinking they are “ok”, will do the minimum to please those unhappy customers, and don’t have the drive to make their products better than average. Implementing customer advocacy in the right way means that brands will not settle for mediocrity and are always striving to be better. Brands should keep listening to their customers while offering products and services that meet their needs.

The Key Findings of “Brand Advocacy Insights, 2019” Report:

  • 48% of surveyed internet users reported that they posted a review of a product, company or service in a typical month.
  • 36% of surveyed internet users mentioned that they use consumer reviews when researching products.
  • 50% of surveyed internet users in the UK and the USA reported that their main source of food inspiration from their families and friends’ recommendations.
  • 67% of surveyed US internet users indicated that their main restaurants’ advocacy motivations.
  • 48% of surveyed internet users reported that high-quality products is their main brand advocacy factor.
  • 54% of surveyed internet users in the UK and the USA reported that they expect great customer service when they buy from luxury brands.

A Figure Shows The Most Discussed Products Online By Each Age Group, 2019.

The Content of “Brand Advocacy Insights, 2019” Report:

  • Introduction.
  • Key Insights.
  • The Power of Online Reviews.
  • Brand Advocacy on Social Media.
  • Key Advocacy Factors.
  • The Demographics of Brand Advocacy.
  • Brand Advocacy in Gaming & Luxury Fashion.
  • Notes on Methodology.

Number of Pages:

  • 34.


  • Free.


This report draws insights from GlobalWebIndex’s Q1 2019 wave of research across 45 countries, with a global sample of 139,397 respondents. When reading this report, please note that GLobalWebIndex is using a mixture of global data, and data specific to the U.S. and UK. GLobalWebIndex is typically using the global data to analyze the brand advocacy landscape across demographics, regions and, countries, and use data specific to the U.S. and UK to understand advocacy in regards to specific industries.


Market Research & Data Technology

GlobalWebIndex is a leading market research company headquartered in London that provides digital consumer insights across 44 countries to the world's largest brands, marketing agencies and media organizations. Maintaining a global panel of more than 22 million connected consumers which leverage to create 25,000 data points to profile internet users around the world. Providing a combination of survey and analytics data. Since launching in 2009, GlobalWebIndex has become one of the UK’s fastest-growing data technology companies.


Subscribe for our newsletter!