A new survey conducted by Greentarget and Zeughauser Group to discover the information consumption attitudes, behaviors and tendencies of in-house counsel in the United States. The results showed that the C-suite rely heavily on traditional media and email notifications in their daily content habits, and are most attracted to content that delivers insights and information …
A new survey conducted by Harris Poll on behalf of Feedzai revealed that 94% of Americans have banked and/or shopped online in the 12 months that previous the survey. The survey showed also that there are two deeply conflicting priorities related to the world’s largest businesses in banking and retail which are the innovating on …
Amazon still the undisputed king of online shopping and advertising on Amazon is reaching full maturity. JP Morgan estimated that the advertising revenue of Amazon could skyrocket to $4.5 billion in 2018, a 61% increase from $2.8 billion in 2017. So, in 2018, CPC Strategy surveyed more than 1500 US Amazon shoppers to track their …
For the second year in a row, Kantar Media has launched its DIMENSION study to explores insights into four of the largest issues facing the media industry from improving creative standards and relevancy and achieving greater channel integration. The study also includes an overview of the major trends and exciting innovations shaping the world of …
The holiday shopping season is in full swing and holiday shoppers in the US are feeling spend-happy entering the 2018 holiday-shopping season. It expected that shoppers will spend billions on gifts, groceries, garland, and greeting cards galore so it’s a make-or-break moment for retailers. Field Agent’s 2018 holiday insights report provides retailers, brands, and agencies a …
No surprise that shoppers will make more purchases online than in-store during the holidays. The holidays are around the corner, which means that it’s time for marketers and retailers to rev up and fine-tune their marketing strategies for the busiest time of the year. So, if marketers target the American market, it’s easy now to …
The back-to-school shopping season is the second biggest shopping event of the year next to the holidays. That’s why consumers are bound to spend more and retailers are bound to gain more. In 2018, RetailMeNot, Inc. surveyed more than 1200 retailers and consumers in a way to gain insights into the back-to-school shopping season in …
In 2017, the number of households with school going (K-12 grades) children in the US reached 29 million with 54 million children. This great segment grabs the retailers’ attention, especially during the back-to-school season. In 2018, the total back-to-school spending is expected to reach ~$27.6B, or $510 per household. Read the below points and cast …
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