According to US Census Bureau projections, there are 46 million seniors those age 65 and older live in the US today accounting for 15% of the overall US population. By 2050, 22% of Americans will be 65 and older. Figure out the main points mentioned in terms of old adults’ adoption of new technology and …
The firms with higher levels of customer satisfaction tend to have higher earnings & stock returns relative to competitors. At a macro level, customer satisfaction has been shown to be predictive of both consumer spending and GDP growth. Check the below to understand customer evaluations for the quality of products and services available to household …
The post-purchase consumer behavior is why brands – whether in the retail or travel/hospitality space – needs to continue the communication loop with consumers after purchasing and encourage consumers to provide feedback. Besides putting in place processes which make problems solving quick and painless for consumers to make them return back again and again to …
Apparel is a fast-growing e-commerce category with about 18% of all sales conducted online. Apparel shoppers move between online research and in-store purchase or trying on in-store and then stocking up online. Learn more about the latest US apparel trends: 55% of Gen Z indicated that they spend their own money on clothes and 60% …
“Online Harassment” or “Cyber Stalking” is defined as repeated online expression amounting to a “course of conduct” targeted at a particular person causing him/her a fear for the substantial emotional distress and/or the fear of bodily harm. Figure out what American internet users said about being victims of online harassment: Overview of Online Harassment in …
Both women and men are buying and hope to get better deals depending on their – online – previous knowledge. Retailers also are effectively using the smartphone to provide in-store-only promotions to drive sales; as 90% of retail shoppers report using smartphones in stores. Read the below to recognize the shopping behavioral differences between women …
UX (user experience design) is simply defined as the process of improving customer satisfaction & loyalty by enhancing the usability, ease of use & pleasure in the interaction between the customer and the product. But there is a confusion between the 2 missions of UX and market research job. Discover the key insights into how …
Communication is a key part of an operator’s broader relationship with customers for enabling them to interact easily with end-users. Nowadays people are increasingly relying almost entirely on their mobile phones to communicate with others. Check the below insights to study more about the use of traditional mobile operator voice and SMS services across four markets: …
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