The main features of the Egyptian information and communications technology indicators bulletin can be incorporated in the following points: The average Individuals who are using a computer in Egypt are 45.6%, while the average of individuals who are using the internet is 37.8%, and 84.8% of individuals are using a mobile phone. Mobile subscribers increased …
The last two decades have witnessed a phenomenal growth in digitalization in GCC. At the end of 1995, the market capitalization of the top 15 public Internet companies was US$16.7 billion. The valuation of the top 15 companies had increased more than 125 times and mushroomed to $2.1 trillion. As for the usage trends; young …
The shift in consumer behavior in MENA is attributed to the rise in smart devices throughout the region. As the smartphone has created the largest impact with 84% penetration across MENA’s mobile subscribers, with approximately 50% now owning high-end smartphones, and 1 in 3 devices being 4G enabled. There is accelerated growth in internet usage …
Across the 34 markets surveyed, 81% of all internet users have uploaded, shared a photo, a video or posted a review online in the last month with about 87% in the Middle East & Africa, and 75% in Europe. The majority of these audiences are between 16 & 34 years old, and also most of …
According to Google internal data, During Ramadan people watches more YouTube, perform more searches and access the internet via mobile devices more frequently than usual, people have significant free time on their hands. The holy month and presents examples of brands successfully seizing the opportunity before Ramadan, during the holy month and around Eid Al …
Moms are making purchasing decisions for herself and the entire household, they are very active on social media, using multiple sites. So it’s very important to study Mom’s behavior on media: 2/3 of Moms are age 35 or older, 37% of them are between 35-44, and 30% of them are aged 45 and older. The …
All Millennials around the whole world are familiar with digital technology. In fact, They are the first digital natives and not surprisingly that they have quickly adopted the smartphone. In a way to understand the choices, behaviors and concerns of Europe Millennials -mainly in the UK, Germany, Italy & The Netherlands-, read the below insights: …
Children are no longer the same, new technology has changed their habits and preferences given the increased use of portable devices to go online. So, these points provide some useful insight into what children are doing online and information about parents’ views about their children’s media use: Children’s Use of Media Devices: TV sets & …
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