The distribution of video content in the MENA region has been dominated by satellite TV operators to date. However, there is a noticeable opportunity for the premium content generally and in specific for the over-the-top content (OTT), produced by OSN and MBC for example via the Shahid brand. In order to maximize the opportunity of the …
Roughly 7 in 10 – national – internet users in the Middle East region reported that they changed how they use social media due to privacy concerns. So it’s important to know an overview of the media usage in the region, people thoughts and behavior towards online media: Internet penetration in the Middle East has …
Digital has a key role to play in addressing some of the most pressing challenges facing the middle east region—from food security and water wastage to ensuring security in countries. As countries across the region develop and roll-out ever broader digital strategies, the following 5 trends will play a vital role in unleashing innovation and …
Digital media consumers are growing rapidly thanks to the rapid development of communication technology. Check out the highlights below to examine how people consume digital media across 2 media segments: 1. Movies/TV 58% of US consumers are more likely to watch movie/TV content on mobile devices. 55% of US viewers prefer Netflix’s wide catalog of …
Mobile banking users in the Middle East and Africa are predicted to exceed 80 M by 2017, although the penetration of mobile payment services has been very limited. From this point, here is the digital banking overview in the MEA region: 46% of Middle East banking users surveyed shows the highest rates of adoption. the …
The total mobile subscribers in the Middle East and North East Africa reached 690 M Subscribers in 2016, and it is expected to reach 850 M subscribers in 2022 with compound annual growth rate (CAGR) of 3%. Smartphone subscriptions also reached 230 M subscribers in 2016, and it’s also expected to reach 480 M subscribers …
Youth in the Middle East became better educated, better connected, and more aware of the developments around them than ever before through all of the tools of information technology. The total population in Egypt reached 93.38 M citizens, 48.3 M of them are using the internet with a 51.7 % penetration rate, and 27 M …
Online retail in the Middle East is growing as the percentage of daily online shoppers doubled from 6% in 2014 to 12% in 2015, but only a few people have credit cards so people in the Middle East with rate 80% prefer to use cash when they buy online. The main features of online retail …
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