“We had a good quarter and our business and community continued to grow”, as stated by Mark Zuckerberg, Facebook founder and CEO. “We are focused on building out our privacy-focused vision for the future of social networking, and working collaboratively to address important issues around the internet.” In addition, estimations reveal that more than 2.1 …
Mobile messaging apps are defined as services that provide private one-to-one or one-to-many communication between registered users, where messages and calls are then transmitted via data connections on the mobile web. Most mobile messaging apps are known as over-the-top. OTT messaging is provided by a third party as an alternative over the top of what …
Needless to say that social media continues to change our surroundings in many ways, and social media marketing has grown to become an indispensable part of every firm’s strategy. That makes social media marketing a highly tracked place full of analytics, statistics, behaviors, and trends especially in the Middle East, the region lacks abundant studies …
Increasingly, retailers and brands in the direct-to-consumer space seem to be understanding the importance of social media. It has established itself as a key part of the retail strategy. As one of Hootsuite’s 2019 series of social media trends, this report reveals how enterprise organizations within the retail industry are using social media in their …
Throughout your career as a marketer and by the beginning of 2019, some questions may come to your mind. You may wonder which channels you should use for different marketing goals? what are the differences between Instagram and Facebook advertising? why mobile is the future of social media marketing? and why influencer marketing is on …
Facebook’s Cambridge Analytica crisis raised issues about privacy and integrity and users began to question the value networks provide and seek more meaningful ways to engage. As a result, a radically new social paradigm is emerging and social media users asked to be treated like individuals, not demographics. The Hootsuite’s report investigated the five key …
The use of social media has risen steadily in recent decades and has been largely a ‘south to north’ phenomenon, with 98% of digital consumers worldwide are social media users, and adoption is high even among 55-64s (94%). They spend an average of 2 hours 22 minutes daily on social networks and messaging. GlobalWebIndex Social …
There is no chat in our today’s social media interaction with no emojis that have become an integral part of our written communications. On average 250 million emojis are posted online each month varies from positive and negative ones. Take a quick glance at the Brandwatch’s new emoji analysis which analyzed over 6 billion emojis …
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